Wazdan Unveils €4m Seasonal Drop Network Promotion With Three-Stage Campaign
Wazdan has launched Seasonal Drop, a €4m network promotion running across Halloween, Christmas and Valentine’s Day through three campaigns using its Mystery Drop™ mechanics.
Wazdan has launched Seasonal Drop, a new network promotion featuring a total prize pool of €4m across three seasonal stages.
Running under the tagline MASTER THE SEASONS, the campaign will span Halloween and Christmas before concluding with a Valentine’s Day promotion in February 2027.
The initiative combines Wazdan’s promotional tools with themed content and marketing materials designed to support operator campaigns during each period.
Spirits & Spins Opens Seasonal Campaign
The first stage, Spirits & Spins, will run from 23 October to 1 November and use Wazdan’s Mystery Drop™ mechanic.
Players will be able to select one of nine Mystery Boxes to reveal an instant cash or physical prize during participating game sessions.
The second stage, Calendar of Gain™, will run from 1–26 December.
Powered by Mystery Multiplier™ Drop, the Christmas promotion will award additional cash prizes based on players’ bets, multiplied by a randomly selected number.
Love At First Drop Concludes €4m Promotion
The final stage, Love at First Drop, will run from 29 January to 14 February 2027.
The Valentine’s campaign will also use Mystery Multiplier™ Drop, with the promotion designed to maintain player engagement as the wider Seasonal Drop campaign reaches its conclusion.
Across the three stages, Wazdan is providing the €4m prize pool alongside seasonal themes, promotional mechanics and supporting marketing materials for participating operators.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Wazdan Seasonal Drop brings three standout moments in the calendar year together under one campaign, giving our partners a consistent way to engage their audiences from Halloween through to Valentine’s Day.“With €4,000,000 in prizes, two of our established promotional tools and dedicated seasonal themes, we are providing operators with more than a prize pool. They are benefiting from a ready-to-use campaign backed by our proven content, promotional expertise and support.”
