Top Bets: 01.tech Launches a New Sportsbook Feature Built for Faster Decisions

01.tech, a technology provider for iGaming, has rolled out Top Bets to all players. The feature collects the most popular bets among users in a single place.

Top Bets aggregates the outcomes players pick most often on the platform. A bet can be repeated in one click, with no need to study the betting odds or spend time on analysis.

The feature solves two problems at once. New players get a clear starting point. There is no need to have a deep understanding of the odds to place a first bet. Experienced players get a fast way to bet on the majority opinion, when that fits their strategy.

The value for operators

Top Bets is built as a ready-to-use section for operators running on 01.tech’s Sportsbook. It launches without extra development work on the partner's side. 

Direct revenue impact. Reducing friction between landing and first bet directly lifts traffic-to-deposit conversion.Top Bets removes the "study the odds" step for new players and lowers the entry barrier at the exact moment that decides whether a user stays on the platform or leaves.

Engagement growth with no added marketing spend. The feature runs on traffic the platform already has, rather than acquiring new traffic. Social proof increases bets per user without an extra promo or bonus budget.

A retention tool, not a one-off promo. Unlike bonus mechanics, Top Bets doesn't require constant recalculation of promo economics and doesn't add load to the bonus balance. It's a mechanic built into the interface, and the effect holds without ongoing investment.

A competitive edge for the operator. When every sportsbook is covering the same events with near-identical odds, interface solutions that lower a player's cognitive load become a visible point of difference for an operator's brand.

A proven solution, not a hypothesis. The operator gets a tested tool, not an experimental section.The launch followed an AB test across all GEOs that showed a steady rise in player engagement.

People instinctively want to know what everyone else is choosing. It's one of the strongest psychological triggers in digital products.Top Bets translates that social proof effect into measurable operator outcomes, driving conversion, engagement, and bet volume without adding to acquisition costs.

Top Bets is now live for all partners running on the 01.tech platform. 

About 01.tech 

01.tech is a technology company creating B2B solutions for the entertainment industry. Through a proprietary platform built for international markets, partners gain the tech tools to launch, scale, and compete. The platform is backed by advanced technology, in-house infrastructure, and support from top-tier industry specialists. Centered around that foundation, the software ecosystem delivers scalable integration, module architecture, and technical support across every key stage of business growth.