Betway Launches Global Clubhouse Marketing Campaign

Betway has launched a new global marketing campaign, Betway Clubhouse, bringing together a number of leading athletes and sports organisations from across the operator’s international sponsorship portfolio.

Developed alongside M+C Saatchi Sport & Entertainment, the campaign features Premier League clubs Manchester United, Arsenal and Manchester City, as well as former Arsenal and France striker Thierry Henry. UFC champion Dricus du Plessis, Toronto Blue Jays player Vladimir Guerrero Jr., members of South Africa’s Springbok rugby squad and Atlassian Williams Racing Formula 1 drivers Carlos Sainz and Alex Albon also appear.

Betway Clubhouse To Roll Out Across Multiple Channels

Super Group, Betway’s parent company, said the campaign will be distributed across television, digital platforms and outdoor advertising. It will also feature through activations connected to Betway’s existing sports partnerships across its international markets, with promotional pop-up events held in London and Johannesburg as part of the launch.

Production took place across several locations, including London, Manchester, Nice and Johannesburg. Common People handled production for the campaign, with Virgil Ferragut serving as director.

Neal Menashe, Chief Executive Officer of Super Group, said:

"Betway Clubhouse captures the excitement and passion that our customers experience as sports fans every day, while showcasing the truly global nature of the Betway brand.

“This campaign features an incredible lineup of sporting icons, highlighting the depth and prestige of our partnerships with the world’s elite athletes and organizations.”

Campaign Showcases Betway Sponsorship Portfolio

Betway operates sports betting and iGaming products across a number of regulated markets and has built an extensive international sports sponsorship portfolio spanning football, Formula 1, rugby, mixed martial arts and baseball.

The Clubhouse concept has been designed as a broader brand platform capable of incorporating those partnerships within a single campaign, while providing Betway with creative assets that can be adapted across different markets and channels.

Ross Watson, Managing Director of M+C Saatchi Sport & Entertainment, said:

“From the moment we began working with Betway earlier this year, there was a shared ambition to create a brand platform that could match the scale of their global sporting partnerships while putting fans at the heart of the experience.

“Betway Clubhouse is the result of that ambition, a bold and entertaining creative idea designed to unite world-class talent under one distinctive brand world that can evolve across every touchpoint. It has been a fantastic collaboration with the Betway team, and we’re proud to have helped bring this new chapter for the brand to life.”