Sporting Risk Expands Bet Builder Offering with FlexBuilder and Same Game Pick ‘Em

Sporting Risk, a sports analytics company specialising in predictive models that power pricing and betting content, has expanded its Bet Builder Suite with the launch of FlexBuilder and Same Game Pick ‘Em. These two new products are designed to give operators more ways to engage players with different betting preferences.

FlexBuilder introduces a more flexible approach to traditional Bet Builders by allowing players to receive a payout even if not every selection is successful. Customers can choose how many legs they need to hit, while a configurable payout slider lets them tailor the balance between higher returns for a perfect Bet Builder or more consistent payouts across multiple winning outcomes. The result is a more personalised experience that caters to different risk appetites while encouraging larger, more engaging Bet Builders.

Same Game Pick ‘Em simplifies the Bet Builder experience through a more recreational format. Players simply choose the number of selections they want to make and their desired payout multiplier before answering Yes or No to a set series of player propositions. With no odds or pricing displayed, the intuitive format removes much of the complexity associated with traditional sportsbook betting while retaining the excitement of player-based markets. Behind the scenes, Sporting Risk’s Bet Builder engine intelligently accounts for correlations between markets, dynamically selecting propositions that match the player’s selected number of picks and desired payout.

Together, the two products give operators the ability to serve a broader range of customers. From experienced bettors looking for greater control over their Bet Builder experience to newer players seeking a faster and more intuitive way to engage with player markets.

Andy Phillips, SportingRisk.com CBDO, commented:

“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether.”

“By offering multiple ways to engage with player markets, operators can appeal to a wider audience, increase engagement and deliver a more personalised sportsbook experience.”

FlexBuilder and Same Game Pick ‘em are available as part of Sporting Risk’s Bet Builder Suite, further expanding the company’s portfolio of player-centric betting products.

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