LeoVegas Migrates UK Brands to Proprietary Tiger Sportsbook Platform
Built upon the Tipico US sportsbook platform acquired by LeoVegas in 2024, the transition forms a key pillar of the MGM Resorts-owned operator's strategy to reduce reliance on third-party suppliers and gain end-to-end operational control over its technology.
LeoVegas Group has officially deployed its in-house proprietary sportsbook technology, Tiger, across its core UK consumer brands, migrating BetMGM, LeoVegas, and BetUK onto the internally developed platform.
The UK rollout marks the fourth market entry for the Tiger technology stack following prior deployments in Denmark, Brazil, and Sweden. Built upon the Tipico US sportsbook platform acquired by LeoVegas in 2024, the transition forms a key pillar of the MGM Resorts-owned operator's strategy to reduce reliance on third-party suppliers and gain end-to-end operational control over its technology.
For British punters, the platform introduces upgraded features such as enhanced odds boosts, partial cash-out capabilities, and a new "Flex Combi" tool designed to offer greater flexibility on combination wagers.
Commenting on the launch, Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, stated:
This marks one of the most significant moments in our two-year journey to build a world-class, proprietary sportsbook. Every market launch has helped us refine the platform, improve the customer experience and strengthen our competitive edge.
Launching in the UK demonstrates our commitment to investing in our own technology – giving us the speed to innovate, greater flexibility and a strong foundation for long-term strategic growth.
Strategic Context and UK Rollout
Highlighting the importance of the UK market deployment, James Derbyshire, Sports Director UK&I at LeoVegas Group, added:
Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group. As one of the most competitive igaming markets in the world, I'm excited to see our customers enjoy the product and engage with some fantastic new sports betting features tailored specifically for the UK market.
A massive well done to our global team, who've worked so hard to keep Tiger's international rollout on track and deliver for our customers.
Key Takeaways
Multi-Brand Migration: BetMGM, LeoVegas, and BetUK customers in the UK are now unified under the Tiger proprietary engine.
Tech Independence: Accelerates the group's shift toward self-sufficiency, reducing reliance on external platform providers like Kambi as existing contracts wind down.
Product Enhancements: Features a redesigned interface, faster loading speeds, improved live-betting systems, and flexible accumulator options.
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