From Darkness into the Light: Crossleys Forensics Rebrands as ADVANTYX

Crossleys Forensics has officially rebranded as ADVANTYX, unveiling a new name and identity that reflects the evolution of the business and its growing international presence.

Built around the idea of moving from darkness into the light, the rebrand symbolises the journey at the heart of every investigation – transforming uncertainty into understanding and uncovering the evidence clients need to make informed decisions.

While the name has changed, the company's purpose remains the same. ADVANTYX continues to help organisations uncover hidden risks, protect their interests and navigate complex challenges through corporate intelligence, forensic investigations and specialist advisory services.

Operating across the United Kingdom, Spain and worldwide, ADVANTYX supports businesses, legal professionals, investors and regulators with a range of intelligence-led services, including digital forensics, due diligence, asset tracing, compliance investigations and strategic intelligence.

A key pillar of the business is the global iGaming and eGaming sector, where regulation continues to evolve, new markets are opening and increasingly sophisticated threats are creating fresh challenges for operators, affiliates, suppliers, investors and regulators.

ADVANTYX provides enhanced due diligence for licensing and commercial partnerships, counterparty and competitor intelligence, brand and intellectual property protection, dark web and open-source monitoring, and investigations into fraudulent operations and financial crime.

The company has also made significant progress in combating the growing threat of clone gaming sites. Using proprietary in-house software alongside specialist investigative expertise, ADVANTYX can identify and track fraudulent operators, map connected infrastructure and uncover the individuals and networks behind illegal activity. Where appropriate, the business works with clients, legal advisers, regulators and hosting providers to help remove infringing sites and take action against those responsible, protecting both brands and players from criminal actors.

Beyond iGaming, ADVANTYX supports law firms, corporate service providers and multinational organisations with digital forensics, eDiscovery, cross-border asset tracing, cryptocurrency investigations, beneficial ownership analysis and business intelligence, helping clients resolve complex legal, regulatory and commercial matters with confidence.

Commenting on the rebrand, Peter Allwright, Founder of ADVANTYX, said:

"This isn't simply a new name or a new logo. ADVANTYX reflects how our business has evolved over the years and where we're heading next.

"Our work has always been about uncovering the truth. Clients come to us when they don't have the full picture, whether that's investigating fraud, carrying out due diligence or protecting their business from emerging threats. We help them move from uncertainty to understanding by uncovering the facts that matter.

"As we've expanded internationally and strengthened our work across sectors such as iGaming, we wanted a brand that better represents who we are today. ADVANTYX reflects our expertise, our ambition and our commitment to delivering intelligence that gives clients confidence to make the right decisions."

The launch of ADVANTYX marks the beginning of a new chapter for the business as it continues to expand its international footprint and invest in specialist intelligence capabilities across high-growth sectors.

Although the identity has evolved, the company's values remain unchanged. ADVANTYX remains committed to delivering discreet, evidence-led investigations with integrity, professionalism and precision—helping clients bring what is hidden into the light and make decisions based on facts rather than assumptions.

Learn more: https://advantyx.com/