Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours
With over 55 million sessions per year in the UK alone, 100 million data updates per week, and with over 120 million prices live at any time, oddschecker is uniquely positioned to provide insight, authority and validation within the market.
Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced its ‘oddschecker endorsed’ service will return early in 2026, again seeing the best sportsbooks recognised across the categories that matter most to customers, including ‘Most Generous Bookmaker’, ‘Best Horse Racing Product’ and ‘Best Bet Builder’.
With over 55 million sessions per year in the UK alone, 100 million data updates per week, and with over 120 million prices live at any time, oddschecker is uniquely positioned to provide insight, authority and validation within the market.
Oddschecker’s endorsements will utilise its site traffic and betting activity metrics, alongside user opinion from a large sample of regular online bettors, to arrive at the final list of winners, which will be announced in early 2026.
Winners will be able to license the ‘oddschecker endorsed’ branding across their media assets for the coming twelve months, maximising viewer impact in an increasingly challenging UK marketing landscape. Similar branding partnerships already using the oddschecker stamp of approval, as leveraged by the likes of William Hill, Sky Bet, BetMGM, and Matchbook, have proven to drive increased customer trust and engagement in crowded marketing environments, whilst also delivering brand claim integrity boosts through alignment with one of the UK’s most trusted betting brands.
The full list of categories that will receive ‘oddschecker endorsed’ status are as follows:
- - Best Bet Builder
- - Best In-Play Product
- - Best Safer Gambling Tools
- - Best Football Product
- - Best Horse Racing Product
- - Most Generous Bookmaker
- - Best Odds on Football
- - Best New Promotion
- - Best New Bookmaker
- - Rising Star – Football
- - Rising Star – Horse Racing
- - Best Sportsbook Odds
- - Most Popular Sportsbook
Last year’s winners:
