Fast Track Partners with Atomo Gaming to Enhance CRM Capabilities Across Latin America
The agreement also establishes a working relationship between Fast Track and the iGaming operators that Atomo Gaming supports throughout the region.
Fast Track has partnered with Atomo Gaming to integrate its CRM technology with the Latin American iGaming provider’s platform.
The agreement also establishes a working relationship between Fast Track and the iGaming operators that Atomo Gaming supports throughout the region.
Headquartered in Spain, Atomo Gaming operates across both land-based and online environments. Its Alborán platform delivers wallet solutions, online casino and sportsbook capabilities, retail integration, risk management, business intelligence, and game aggregation services.
Through the new partnership, Fast Track will supply Atomo Gaming with its suite of CRM solutions, including automation, analytics, and player engagement tools. The collaboration follows the recent launch of Fast Track AI, designed to enhance player engagement and personalisation for operators.
Ramón Monrós, CEO and Co-founder of Atomo Gaming, said:
“This partnership enables operators on the Atomo Gaming platform to access advanced CRM technology that addresses the specific needs of Latin American markets. Fast Track's natural language capabilities allow our operators to implement player engagement strategies efficiently, supporting their growth in the region.”
Simon Lidzén, CEO and Co-founder of Fast Track, added:
“Latin America represents one of the most dynamic and exciting iGaming markets globally, and partnering with Atomo Gaming allows us to be part of that growth story. Together, we're bringing technology that will fundamentally change how operators engage with their players. This collaboration represents our commitment to making advanced CRM accessible to operators everywhere, empowering them to compete and succeed in their markets.”
