Virgin Bet Launches ‘Subs for Subs’ to Give Fans a Year of Football
The campaign follows YouGov research commissioned by the operator, which found that subscription costs remain a major barrier preventing many fans from watching matches.
Virgin Bet has unveiled its latest initiative, Subs for Subs, offering football fans the chance to win a full year of football subscriptions for themselves and a friend.
The campaign follows YouGov research commissioned by the operator, which found that subscription costs remain a major barrier preventing many fans from watching matches. Designed to help supporters stay connected to the game, Subs for Subs forms part of Virgin Bet’s wider A Good Bet programme – an ongoing series of initiatives aimed at promoting inclusivity and community within sport.
Previous A Good Bet activities have included events such as Women’s Day at Doncaster Racecourse and sponsorships that promote safety measures for attendees.
Launching on Friday 15 August to coincide with the start of the 2025/26 Premier League season, the campaign will run throughout August on Absolute Radio, marking Virgin Bet’s third year as sponsor of Rock ‘N’ Roll Football.
Virgin Bet Managing Director Dominic Vye said:
“Subs for Subs is our way of giving back to the passionate supporters who make the game what it is. This campaign embodies our A Good Bet purpose: fostering a more inclusive football community where every fan can stay connected to the sport they love.”
Absolute Radio presenter and Rock ‘N’ Roll Football co-host Matt Dyson added:
“Football’s about passion, connection, and those unforgettable weekend moments. With Subs for Subs, Virgin Bet is stepping in to support the real fans. We can’t wait to hear your stories and help sort your weekends with a year of football on us.”
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