Hard Rock Bet Signs Multi-Year Deal as Official Sportsbook of the Tampa Bay Buccaneers

Hard Rock Bet has been named the official sportsbook of the Tampa Bay Buccaneers under a new multi-year agreement.

As Florida’s only legal sportsbook and a Florida-based brand, Hard Rock Bet will be recognised as the team’s newest Pewter Partner — the organisation’s most prestigious partnership tier.

“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers chief commercial officer Atul Khosla.

“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.

This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”

The deal includes a wide range of co-marketing activations, from high-profile signage and digital campaigns to CRM and social media initiatives throughout the season.

Hard Rock Bet Sportsbook players will also gain access to “money can’t buy” experiences at Raymond James Stadium, as well as exclusive VIP opportunities at Buccaneers off-site events.

“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet.

“We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”