bet365 Launches Position Payout to Reward Horse Racing Finishing Places
Position Payout introduces fixed odds for a variety of finishing places, meaning customers can see their potential returns upfront.
Operator bet365 has rolled out Position Payout, a new horse racing betting product that offers payouts based on a runner’s finishing position – not just for winning. The feature is now live in the UK, Ireland, and Australia.
Position Payout introduces fixed odds for a variety of finishing places, meaning customers can see their potential returns upfront. Prices are available for first, second, third, fourth and, in some cases, further positions depending on the race.
To place a Position Payout bet, customers simply choose a qualifying race, select a runner, and watch their potential payout increase the higher the horse finishes.
Bet Credits can be used to place Position Payout bets; however, stakes made with Bet Credits will not be included in the returns.
The concept is flexible and could potentially be applied to other ranked sports such as Formula 1, golf, and cycling.
Neil Fairweather, CMO at bet365, said:
"Reflecting our commitment to horse racing and our dedication to innovation, Position Payout delivers a premium betting experience for our new and existing customers.”
Steve Freeth, sports and trading expert at bet365, added:
“Football fans at bet365 have our family of boosts, the Early Payout Offer, the Accumulator Bonus and ‘Sub On Play On’ to enhance their enjoyment of their favourite sport, and now horse racing fans have Position Payout!”
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