Midnite Named Official UK Betting & Casino Partner for World Snooker Championship

The World Snooker Tour (WST) has named Midnite as its official UK betting and casino partner for the highly anticipated Halo World Championship.

As part of the agreement, Midnite’s branding will feature prominently throughout the tournament. The operator will also launch a ticket giveaway for the final session, forming part of an engaging new promotional campaign aimed at fans.

Nick Wright, Co-Founder of Midnite, emphasised the brand’s focus on fan engagement:

“We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport's most unforgettable moments are created."

"Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”

WST’s Chief Commercial Officer Peter Wright echoed the excitement, stating: “We are thrilled to join forces with Midnite for the first time on our biggest tournament."

"They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.”

He added: “They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days."

Reflecting on past tournament highlights, Wright shared a personal favourite:

“There have been so many great moments at the Crucible, my own favourite is the last frame of the 2023 final when Luca Brecel won the title as it was incredible to see such a flamboyant young player bring the crowd to its feet with his style of snooker.”