Voxbet Unveils Voice-Activated Betting Tool 'BetCaller' Ahead of Cheltenham Festival

With the Cheltenham Festival fast approaching, Voxbet has announced the launch of its latest innovation, BetCaller—a cutting-edge voice-activated betting and digital navigation tool. This new feature will be available to users through the At The Races app.

Designed for seamless functionality, BetCaller allows users to place bets swiftly and effortlessly using voice recognition technology. The software automatically detects a horse’s name, the type of bet the user wishes to place, and their chosen stake. A pre-filled betting slip is then generated, enabling users to confirm their wager with ease.

This week, the Cheltenham Festival also confirmed a partnership with Playtech and Racecourse Media Group to provide in-play betting terminals, further enhancing the betting experience at the prestigious event.

Sam Boswell, Head of Sponsorship at BetVictor, expressed his enthusiasm for the new feature:

“We are delighted to partner with At The Races to deliver a modern way to bet for those using BetCaller on the ATR app. Innovating and improving the customer journey are both key to our business and how we think as an organisation. We loved the idea behind BetCaller and cannot wait to see the result and feedback from our customers in the coming weeks.”

Jonathan Power, Founder and Managing Director of Voxbet, highlighted the impact of BetCaller:

“Put succinctly, the new BetCaller functionality enables users to place bets quickly and easily using voice recognition. And this will produce major benefits for racing and wider sports fans by instantly improving their betting and viewing experiences.”

He also emphasised the significance of launching in partnership with At The Races:

“Needless to say, going live with a brand as renowned and trusted as At The Races brings with it an instant endorsement of Voxbet’s accuracy and speed. We’re thankful to them for their responsive collaboration to get BetCaller out there before an event as consequential as the Cheltenham Festival.”

With anticipation building ahead of Cheltenham, BetCaller looks set to revolutionise the way punters engage with betting—making the process faster, more intuitive, and perfectly timed for one of the biggest events in the racing calendar.

In other Cheltenham news, for the first time, betting shop punters can bet in-play on Cheltenham races, thanks to a partnership between Racecourse Media Group (RMG) and Playtech Sports.