BetMakers Secures Long-Term Extension with Sportsbet
The renewed partnership ensures Sportsbet will continue leveraging BetMakers’ proprietary technology to manage racing market data and pricing strategies across thoroughbred, harness, and greyhound racing.
BetMakers Technology Group has confirmed a long-term extension of its pricing and data services agreement with Australian wagering operator Sportsbet.
The renewed partnership ensures Sportsbet will continue leveraging BetMakers’ proprietary technology to manage racing market data and pricing strategies across thoroughbred, harness, and greyhound racing.
As part of the agreement, BetMakers will provide global race day control services, supporting Sportsbet’s operations in market management, trading strategies, and event life-cycle management.
BetMakers has been actively expanding its footprint through strategic agreements with both domestic and international operators. Earlier this year, the company extended its collaboration with Dabble, supplying its Price Manager and Racelab technology as Dabble prepares for its UK market entry.
In addition to partnerships, BetMakers has strengthened its technology portfolio through acquisitions, including the AU$1.5m (US$0.9m) purchase of Protocol Zone’s intellectual property.
That acquisition includes API data feeds, rating models, and digital tote technology, all of which BetMakers is integrating into its GTX software suite.
