DAZN Bet Launches UK’s First Pragmatic Play Horse Racing Product

Pragmatic Play has partnered with DAZN Bet to launch its innovative horse racing product, marking the first such integration in the UK.

“We’re thrilled to see DAZN Bet become the first UK operator on Pragmatic Play’s Sportsbook platform to leverage Racing and Sports’ industry-leading solutions,” said Stephen Crispe, CEO of Racing and Sports.

“This milestone reflects our ongoing partnership with Pragmatic Play to deliver premium racing content, global data, and superior trading services. DAZN Bet’s innovative approach aligns perfectly with our mission to create engaging, data-driven experiences for customers worldwide.”

Chris Edwards, director of trading at DAZN Bet, shared his enthusiasm for the collaboration:

“Racing and Sports provide us with the perfect foundation to expand our racing portfolio in the UK, complemented by Pragmatic Play’s cutting-edge platform.

“Horseracing is pivotal to our growth in this market, and this launch allows us to make significant strides forward in delivering enhanced betting experiences.”