Betano Welcomes Adriane Galisteu as New Brand Ambassador

Betano, the renowned sports betting platform, has announced its latest partnership with Brazilian TV presenter Adriane Galisteu, who will serve as the company's new ambassador. This collaboration follows Betano’s recent renewal, for the third consecutive year, of its sponsorship of the popular reality show A Fazenda, broadcast on Record TV.

Strengthening Betano’s Presence in Television Entertainment

By teaming up with Adriane Galisteu, Betano aims to further enhance its presence in the entertainment sector. Galisteu, a well-known figure in Brazilian media, will play a key role in promoting the brand, with a particular focus on the intersection of entertainment and sports betting.

Details of the Adriane Galisteu Partnership

With Galisteu joining Betano’s ambassador roster, the brand hopes to broaden its communication with the public, especially in areas related to sports betting and entertainment. As part of her role, she will participate in various activations that highlight the world of sports betting and online gaming, while also advocating for responsible gaming practices.

This partnership was crafted in collaboration with the agency Wieden + Kennedy SP, which oversees Betano’s brand management and advertising campaigns. The first content created through this collaboration has already been released, marking the beginning of a series of activations set to follow.

On social media, Galisteu shared her excitement:

“Loves! I’ve arrived to join Betano’s team of stars! I’m happy and excited because fun is guaranteed here, but always with a lot of responsibility. I trust that! Stay near the fence with me.”

With this partnership, Betano continues to build a stronger presence in the entertainment industry, aiming to engage its audience while promoting responsible betting practices.