Sportsbook Gambling Law

Survey Reveals Leading Sports Betting Brands in Brazil Ahead of Market Regulation

Betano emerged as the leader, with 73.4% of respondents recognizing and trusting the operator.

Survey Reveals Leading Sports Betting Brands in Brazil Ahead of Market Regulation
Survey Reveals Leading Sports Betting Brands in Brazil Ahead of Market Regulation

Env Media's survey focused on the 20 most popular brands in Brazil, including prominent names like Betano, Bet365, and Betfair. The study aimed to identify the operators with the greatest share of voice in Brazil by examining their visibility and market shares. This comes in anticipation of the regulated market going live following the December approval of Bill 3,626/2023, which legalizes sports betting and iGaming.

The survey, which involved 500 active adult bettors, assessed which operators they were both aware of and trusted. Betano emerged as the leader, with 73.4% of respondents recognizing and trusting the operator. Bet365 followed in second place, chosen by 67.2% of those surveyed. Brazilian operator Pixbet was third, recognized and trusted by 54.7% of respondents, while Sportingbet and Betnacional were selected by 42.6% and 41.6%, respectively.

In Env Media’s analysis of monthly web searches in Brazil for Q2, Betano also held a significant advantage. Betano averaged 45.5 million monthly searches through Google Brazil, far ahead of second-placed Bet365, which had approximately 30.4 million searches a month. These two operators maintained a substantial lead over the others, with Betnacional in third, averaging 11.1 million monthly searches.

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