Interview with Joonas Karhu, CEO of Bojoko
iGaming News: Hello and welcome. Can you give us an overview of Bojoko and your role in the company?
Joonas Karhu: Thank you, it's a pleasure. Bojoko is a platform designed to help players choose online gambling sites with ease and confidence. We offer a comprehensive database of online casinos, making it simpler for players to find the perfect place to play.
As for my role, I oversee the operations and ensure that our platform continues delivering exceptional value to players and partners in the iGaming industry. My job is also to make sure that the company is an enjoyable place for current employees and attractive for prospective employees.
iGaming News: What makes Bojoko different from its rivals?
Joonas Karhu: Bojoko's user-centric approach is our defining feature. Since our establishment in 2017, our unwavering commitment has been to offer online casino enthusiasts transparent and unbiased experiences. Our experts rigorously test and evaluate each casino with real money, ensuring that our reviews are free from marketing hype.
On Bojoko.com, players can quickly discover all the information they need for gambling. Also, we have a comprehensive list of reviewed casinos, and with our search tool, players can effortlessly find the ideal gaming destination that perfectly matches their personal preferences. Safety and responsible gambling are paramount, and we strive to provide players with a wealth of information to enhance their security.
iGaming News: What does Bojoko offer its partners?
Joonas Karhu: At Bojoko, we provide our partners with a valuable platform to enhance their visibility and reach a highly targeted audience of players. We match the operator partners' offering with the correct section on Bojoko. This strategic placement allows our partners to connect with players actively seeking these specific offerings.
Our platform acts as a bridge, facilitating meaningful connections between casinos and players who align with their offerings. We understand that players looking for some specific criteria of casino are often more inclined to make a deposit when they find a casino that perfectly fits their preferences. Bojoko's commitment to tailoring the gaming experience benefits both players and our esteemed industry partners.
iGaming News: Can you tell us more about Bojoko's approach to safety and responsible gambling?
Joonas Karhu: Safety and responsible gambling are core values at Bojoko. We want online gambling to be a socially acceptable form of entertainment, and this can only be achieved by ensuring a safe and responsible environment for players. We've added a dedicated safe gambling section to our casino reviews, where players can see the steps each site has taken to enhance their safety.
Additionally, we've partnered with organizations that specialize in safe gambling education and tools, such as Safer Gambling Week and Gamban. We're also committed to promoting safe gambling across the industry, inviting other affiliates to join us in emphasizing this crucial aspect of online gaming.
iGaming News: What does the future hold for Bojoko in the coming years?
Joonas Karhu: In the coming years, Bojoko's future is brimming with excitement. Our foremost mission is to ensure a more seamless and secure online gambling experience for all. This involves a relentless commitment to enhancing our platform, emphasizing user-friendliness, and curating a selection of top-quality, licensed brands.
As we look ahead, we see Bojoko continuing to evolve, creating synergistic relationships that benefit both players and industry stakeholders. Our focus will remain on innovation and collaboration, ultimately shaping a brighter and more dynamic future for Bojoko and the online gambling industry as a whole
