Big Sam Show Provides Returns for William Hill

Sports content specialist Checkd Media has enjoyed record-breaking figures from its latest run of the successful William Hill-sponsored show, No Tippy Tappy Football with Sam Allardyce, generating over 750,000 short-form social views across the first five episodes.

Having proved to be a major hit across Checkd’s Footy Accumulators social channels both before and after the World Cup last season, the show featuring leading names from the football world recorded 4.63 million impressions in the opening month of 2023-24 and just under 350,000 YouTube views.

On its return for a second season, star guests have included Jermain Defoe, Steve Bruce and Alan Stubbs, with the latter episode in particular generating major coverage in Scotland thanks to the ex-Celtic player’s experiences of referees in Old Firm derbies in a chat with stand-in host Tim Sherwood.

Former Tottenham and England star Les Ferdinand was the latest scheduled guest to appear, with his episode going out on YouTube and across the regular audio channels last weekend.

The first month of shows generated an impressive number of stakes for William Hill, as casual bettors took advantage of the tips promoted within the content.

A further range of high-profile guests have been lined up to provide exclusive insight, opinions and anecdotes for the remainder of the season.

Will Tyrrell, Director of UK Media at Checkd Media, said:

“We enjoyed a lot of success in creating an open, honest and engaging discussion with some of the game’s best names in the first season of No Tippy Tappy Football with Sam Allardyce and it’s fantastic to have hit the ground running in 2023-24.

“With Sam Allardyce on board again to share his influential opinions on the game, we have attracted a range of excellent guests, with the content produced making waves both on social channels and across traditional media. We are very grateful again for the support of William Hill as we continue to provide quality entertainment as well as insightful betting selections for viewers.”

Daryl West, Head of Sponsorship, Social and PR at William Hill:

“No Tippy Tappy Football with Sam Allardyce continues to provide compelling viewing for football fans and it’s great to have it back for a second season. The guests we have had on already have been big hitters, providing suitably weighty opinions, and we look forward to generating more positive results moving forward.”

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