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Owner Of Ladbrokes Entain Purchases 365Scores, A Sports Media Company.

Reuters, April 5, 2019 - Entain Plc (ENT.L), a British gaming company, announced on Wednesday that it had acquired sports media company 365scores for up to $160 million to enhance its interactive user experience and content.

Owner Of Ladbrokes Entain Purchases 365Scores, A Sports Media Company.
Owner Of Ladbrokes Entain Purchases 365Scores, A Sports Media Company.

According to a statement from Entain, the transaction includes potential contingent payments of up to $10 million.

Since its founding in 2012, 365scores has provided coverage for more than 2,000 international competitions across 10 different sports.

Entain has accumulated many betting organisations throughout the years, including five in 2022 when it entered the Canadian, Dutch, and other European markets.

With its acquisition of Croatia's SuperSport Group, Entain made its first foray into Central and Eastern Europe last year.

Rob Wood, the chief financial officer of the gaming company, stated in March that mergers and acquisitions remained key to the company's growth strategy.

Entain's most well-known brands, Coral, Ladbrokes and bwin, were bought through acquisitions.

The company stated, "The combination of 365scores' deep expertise in data-driven sports media content alongside Entain's global scale and market leading platform capabilities will provide customers with a broader offering of interactive content and experiences."

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