Bookmaker 20BET Invests In Rio De Janeiro Shares
20BET, a bookmaker and online casino, has planned unique events in Rio de Janeiro with the intention of enhancing its brand recognition in the Brazilian market.
The brand encircled a luxury bus that travelled along the city's outskirts last Saturday (02/25) to the Arrasta Pé kiosk at post 3 on Copacabana beach. A team of promoters was present at the site where 20BET interacted with the public by handing out gifts, bonuses, and other brand materials.
In addition, on Tuesday, February 28, 20BET rocked the Maracan neighbourhood as part of the city's first face-to-face activation campaign. Flamengo and Independiente del Valle competed in the Recopa final at the stadium. Ecuador's squad won the championship after a shootout.
The business participated in offline interactions with the public in local bars and restaurants at Praça Varnhagen in Tijuca, which is close to the stadium. A group of promoters were present as the brand conducted a genuine warm-up for the grand finale.
The KLEFER Group, which specialises in sports and entertainment, created and carried out the advertising campaign. “Our intention is to help the brand find the best opportunities to gain visibility and to dialogue with the Brazilian public directly. We are very happy that yet another large international company is betting on KLEFER’s strategic role in the sports market and on our ability to deliver relevant activations” Fernando Paz, Director of Sponsorships at KLEFER, stated.
Founded by a group of sports betting enthusiasts with the mission of enhancing the betting experience for customers worldwide, 20BET is a provider of online betting services.
The brand has the know-how to combine the most betting markets with the safest deposit methods, quick withdrawals, promotions, loyalty bonuses, and other services because it has experience betting on hundreds of sites. Brazilian athletes like Gilberto Silva and Julio César serve as the brand's ambassadors.
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iGaming News • Rio de Janeiro