Genius Sports Strengthens Ties with Entain and BetMGM

Genius Sports has expanded its existing partnerships with Entain and BetMGM, offering both brands NFL services which include official data feeds, sportsbook content and fan engagement solutions.

Mark Locke, CEO at Genius Sports, said: 

“Our partnership with Entain’s portfolio of leading sports betting brands and BetMGM has been central to Genius’ success for over a decade. I’m thrilled that we are expanding our historic agreement to connect millions of sportsbook customers in the US and worldwide with our premium NFL offering, powered by the highest quality official data.”

BetMGM’s CEO Adam Greenblatt added: 

“As a sports betting operator we rely on data and partnering with Genius Sports gives us access to one of the best in the industry. Combined with our unique platform and user interface, BetMGM is primed to offer even better sports betting experience for our customers.”