Betting.bet Launch Unique Responsible Gambling Initiative
Championship team, QPR, was the first to back this campaign, with many other reputable clubs following suit.
Online gambling affiliate, betting.bet, has launched a unique awareness campaign, having partnered with several high-profile clubs and organisations to share useful guides on the subject of responsible gambling.
As part of this initiative, betting.bet is paying organisations a fee to feature educational guides on their website, ensuring each club's fans and followers are seeing and engaging with these messages of responsible gambling. Championship team, QPR, is the first to back this campaign, with many other reputable clubs following suit.
For every club/organisation that features a guide, betting.bet is also donating a fee to responsible gambling charities and not-for-profit organisations. These include begambleaware.org, gamblersanonymous, betaid.org amongst others.
Steven Gummer, Director of betting.bet, is thrilled by the already great response and feedback the campaign is generating.
"We are truly pleased to see so many football clubs and horse racing organisations throwing their support behind this initiative. Gambling addiction rates in the UK have risen during the pandemic as a result of more people visiting betting sites, meaning companies like us have a responsibility to educate on safe gaming tactics, tools and ensure the online betting community is aware of the support out there."
Charlie Bannister, a renowned sports marketing consultant, has been bought in to help betting.bet get this campaign off the ground, supporting betting.bet as they seek out new safe gambling partners.
"Sports teams and institutions are showing a conscious effort to support safe gambling initiatives like this, but rarely do we see these coming directly for gambling organisations. For this reason, I am excited to be working with betting.bet and help them spread this incredibly important message"
