DraftKings Launch NFT Marketplace

Online fantasy sports and betting business, DraftKings, has announced that it is diversifying its digital offering and will soon be launching an NFT marketplace. 

DraftKings Marketplace is an online resource whereby users can buy and sell non-fungible tokens (NFTs) via their DraftKings accounts. 

This venture has been made possible via the creation of a partnership with  NFT platform, Autograph. The first inventory of items available for purchase will be the “Pre Season Access“ collection, showcasing Autograph’s NFTs related to legendary athletes.

“As the world becomes more comfortable with digital ownership and collection, we see an incredible opportunity to bring users high-quality and personalized content from their favorite athletes, artists and franchises,” said Autograph chief executive and founder Dillon Rosenblatt.

“NFTs are the perfect medium to connect users to both the things they love and those who share those interests, and we want to leverage today’s incredible partnerships to provide continued value to our community.”

DraftKings co-founder and president Matt Kalish said:

“The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide—including the DraftKings community.

“DraftKings Marketplace will sit at the center of this technological and cultural phenomenon, providing our immense existing customer base with an easily accessible experience that rivals all legacy marketplaces. This initial vision in collaboration with Autograph, and its coveted collection of official digital collectibles, is a vital first step as we enter the emergent NFT market.

“We aim to usher in this new era by introducing millions of collectors to this evolving space while providing beloved content through an intuitive interface built to win over the long term.”