Betshare: Unibet Goes Live with Social Betting Product
The tool, called BetShare, is a social media betting product that gives players the option to change the appearance of their betslip and share it on social media
Unibet, part of the famous Kindred Group, has today gone live with an innovative new betting tool. The tool, called BetShare, is a social media betting product that gives players the option to change the appearance of their betslip and share it on social media platforms.
Via the tool, users can access a variety of customisation features. These include backgrounds, emojis, text and paint.
The aim is to help customers enjoy a sense of community and is available to Unibet customers exclusively.
Kindred Group Chief Product Officer, Erik Bäcklund, said:
“Unibet is the first major sports betting brand to bring a sharing tool of this kind to market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred.
“Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape, and we are glad to be able to offer them this tool right ahead of the Euros.”
Kindred Group Head of Sportsbook business development, Johannes Nijboer, added:
“This is truly an innovative and exciting tool. We are rolling it out continuously and the acknowledgement so far has been fantastic.
“However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart.”
