Marathonbet Agree Affiliate Compliance Deal with GiG

Marathonbet, an online sportsbook and casino operator, has penned a deal with Gaming Innovation Group (GiG). The new partnership will see Marathon bet utilise the GiG Comply automated affiliate marketing compliance screening tool. 

This is a ‘self-serve’ tool that permits Marathonbet to create checklist parameters with tailored criteria, checking and monotiling thousands of affiliate websites for content at once.

GiG says the tool can enable the operator to keep an eye on affiliate content and ensure everything is in line with its brand message branding style. This will in turn allows the operator to rectify any issues with affiliates should they occur.  

“We believe this tool fits in seamlessly with our business objectives moving forward, providing us with the perfect service to manage our affiliate compliance operations,” Marathonbet affiliate manager Germán Soto Noche said. 

“We look forward to GIG helping us ensure our affiliates can offer their audiences an outstanding user experience in line with regional regulations.” 

GiG Media managing director Jonas Warrer added:  

“At GiG, we like to place the power in our partner’s hands and with the flexibility built into GiG Comply, Marathonbet can create bespoke compliance checks, which are tailored to their needs and market. 

“This will not only help to ensure they remain compliant but will also help to safeguard their licence in multiple jurisdictions.”