Playtech Extends Partnership With Mecca Bingo

igaming content creators, Playtech, has extended its partnership with The Rank Group, supplying its online casino and poker content to the brand’s flagship site, Mecca Bingo, as well as two other subsidiaries. These subsidiaries are the popular Kitty Bingo and Lucky Pants Bingo. 

This deal is the latest ‘tier-1 gambling extension’ from Playtech following its decision to upgrade all iGaming provisions.

Chief Marketing Officer at The Rank Group, James Boord said: 

“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers.” 

Boord added:

“We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.” 

Angus Nisbet, Director of Digital Bingo at Playtech said on the relationship: 

“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s poker platform and content, this latest agreement represents a key milestone in our working relationship.” 

Nisbet added: 

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.