bet365 Named UK’s Best Casino App Following ‘We Know Betting’ Evolution

bet365 has been named the UK’s Best Casino App following Eilers & Krejcik’s 1H26 Product Analysis Testing.

The recognition follows the operator’s recent ‘We Know Betting’ rebrand and assesses its mobile casino offering, which includes slots, live dealer games and exclusive titles.

bet365 said the result reflects its continued focus on mobile user experience, platform functionality and the development of its casino product in the UK market.

Recognition Follows ‘We Know Betting’ Rebrand

The award comes following the launch of bet365’s ‘We Know Betting’ brand platform, which focuses on the operator’s experience and knowledge of the betting and gaming industry.

The company said these principles are reflected across its casino app through its technology, safety features and tailored gaming experience.

Alex Sefton, Global Chief Marketing Officer at bet365, said:

“Being named the UK’s best casino app is a tremendous honour and a testament to the hard work of our teams across the board.

“Backed by unrivalled industry expertise and a true understanding of what makes a phenomenal gaming experience, this award is just the start as we continue to demonstrate that ‘We Know Betting’.”

bet365 Continues Focus On Mobile Casino

Kevin Lynn, Creative Director at Drummond Central, added:

“Saying you know what customers want is easy. Proving it is harder. Being named the UK's Best Casino App, together with our latest advert, does exactly that, showing how years of experience shape a product built around its customers. That's what 'We Know Betting' is all about.”

bet365 said it will continue developing its mobile casino offering as the sector evolves, with a focus on technology, entertainment, security and responsible gambling.

Further information about the operator’s casino offering is available through the bet365 Casino website.