Global And Local: How 1win Partners Helps Affiliates Grow In New GEOs
1win Partners combines multiple commission models with localised marketing tools, technical infrastructure and account management to support affiliates expanding into new geographic markets.
For affiliates entering a new GEO, commission rates are only one part of the equation. Localisation, technical setup, campaign tracking and market-specific materials can all influence how quickly a campaign moves from planning to generating results.
1win Partners, the official affiliate programme of 1win, aims to simplify that process by providing partners with localised creatives, technical tools and dedicated affiliate management across its international markets.
The programme supports 1win, which was founded in 2016 and now operates across more than 35 GEOs, with LATAM, South Asia, CIS and Africa among its core regions.
Building A Global Brand And Community
1win has developed its wider brand around sports, esports and community-focused products.
Its esports activity includes its own CS2 roster, while the company has also developed social products such as Betwave, where users can discuss sporting events and share insights.
Brand partnerships have formed another part of its international strategy. In 2026, Olympic champion Gable Steveson and UFC fighter Ignacio Bahamondes joined 1win, while Luis Suárez served as an expert and ambassador during the World Cup.
For affiliates, the company positions these activities as a way of supporting brand awareness and audience engagement across multiple markets.
1win Partners Offers Multiple Commission Models
Affiliates can work with 1win Partners through CPA, RevShare, Hybrid and sub-affiliate models.
CPA rates are available up to $250, while RevShare starts from 50%. Individual terms can also be negotiated for partners delivering larger traffic volumes.
Payments are made weekly through cryptocurrency and supported payment systems, while verified partners can request payouts on demand.
Localised Tools Support New GEO Launches
Affiliates joining the programme receive access to localised creatives, landing pages, applications, PWAs and promotional codes tailored to different GEOs, platforms and traffic sources.
Campaign data is available in real time, with postback, sub-ID, API and deeplink functionality providing additional tools for tracking funnel performance.
Dedicated affiliate managers are also available to support partners with new GEO launches, campaign funnels, commercial terms and requests for specific or custom marketing materials.
When expanding into another market, affiliates can retain the same underlying technical setup, including postback, API, deeplink and analytics functionality, while using localised materials prepared for the target GEO.
Promotions Provide Additional Partner Incentives
1win Partners also runs promotional campaigns offering additional prizes and incentives alongside affiliate earnings.
Previous promotions have included cash prizes, technology and trips to sporting events.
The IPL: 1win Partners Edition offered a trip to the Formula 1 Monaco Grand Prix as its main prize, including a Platinum VIP ticket, flights and accommodation. The 1win World Cup promotion featured a total prize pool of $100,000.
1win Builds Affiliate Community Through Events
The programme also hosts partner meetups, sporting tournaments and other community events.
In 2026, 1win held Padel Day tournaments in Limassol and Tbilisi, with the second event attracting more than 500 registrations from media buyers, affiliate managers, company founders and other industry professionals.
The company has also developed WINNING CODE, a limited-edition Formula 1-inspired apparel line distributed to partners for achievements including campaign performance, participation in activities and contributions to the wider community.
Affiliate Results And Industry Recognition
According to 1win Partners, the brand pays out more than $1m each day across its affiliate network.
Published case studies include SEO Nomad, which generated $650,000 through RevShare, and Private Inc, which recorded $218,000 from Facebook traffic in Argentina and more than $25m in total revenue in the Indian market.
During 2025 and 2026, 1win Partners also received more than 10 industry awards, including Best Affiliate Management of the Year at the AffPapa iGaming Awards LATAM, Best Affiliate Platform at the Eventus International Awards and Best Affiliate Program at MiGEA.
Affiliates interested in the programme can find further information and register through the 1win Partners website.
