Evenbeter Puts Growth Paths Strategy At Centre Of First Major Event Following Rebrand
Evenbeter introduced its Growth Paths commercial strategy at SBC Summit Lisbon, marking its first major industry event since rebranding from EvenBet Gaming.
Evenbeter, formerly EvenBet Gaming, showcased its new Growth Paths strategy at SBC Summit Lisbon as the iGaming technology provider moves towards a more flexible approach to operator partnerships.
The event marked the company’s first major industry appearance under the Evenbeter identity following its global rebrand in August.
Alongside its refreshed branding, the company presented its Growth Paths philosophy and a new e-book designed to help operators assess their current position and identify suitable technology and expansion options.
Growth Paths Moves Beyond Product-Led Sales
Evenbeter said its new commercial approach moves away from predefined product packages and instead focuses on an operator’s existing operations, growth objectives and technology requirements.
The Growth Paths framework allows operators to select an entry point based on their current needs rather than adopting a complete technology stack from the outset.
Options include integrating One-Click Poker Games into an existing casino, launching a standalone poker operation or developing a turnkey casino.
The framework is designed to provide operators with a route to expand their technology offering as their business requirements develop.
Dmitry Starostenkov, CEO at Evenbeter, said:
“Instead of pushing a predefined package, we anchor our strategy in the operator's current readiness.
“Whether it’s a light-touch integration or a fully independent platform, we help operators find the exact right entry point for today and map out a practical path for tomorrow.”
Evenbeter Launches Growth Paths E-Book
Evenbeter has also incorporated the Growth Paths methodology into a new educational e-book.
The resource provides a framework for operators to assess their current market position and consider potential next steps based on their individual business requirements.
