IGT To Unveil New Brand Identity At G2E

IGT is set to unveil its new brand identity at G2E in Las Vegas this week as the company presents its latest products and strategy to attendees.

The gaming technology supplier said the new identity has been developed around three principles: “fluid, frictionless and magnetic”, with a focus on providing connected solutions for casino operators and players.

The refreshed branding moves away from IGT’s previous corporate identity and is intended to represent its approach to integrated casino floor solutions, game development, operational expertise and customer services.

A Commitment To Operators And Players

Hector Fernandez, CEO of IGT, said:

“At G2E, our customers will see and feel the IGT transformation story in motion. Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward.

“We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”

The rebrand follows a series of leadership changes at IGT during September.

The company recently appointed a new chief financial officer, while Jamie Knight was named incoming chief studios officer. Knight will take up the position on 1 January 2027, succeeding Jean Venneman.