Sport AitchQ Partners with Super Technologies to Optimise Sports Content Performance
ContentQ gives sportsbooks real-time visibility into the live sports content experience
Sport AitchQ, the sports intelligence company, today announced that Super Technologies (Super), the global technology company behind the widely acclaimed Superbet commercial brand, has selected ContentQ to monitor and optimise the performance of its sportsbook streaming portfolio.
The agreement gives Super’s teams a consolidated, real-time view of live sports content from the customer’s perspective. Using automation and AI, ContentQ continuously monitors live sports content and turns the resulting information into clear, actionable intelligence.
Tailored to Super’s needs, ContentQ helps teams identify emerging issues early, assess their potential impact and respond more quickly. The intelligence it generates will also support ongoing content optimisation, improve operational efficiency and help Super make stronger commercial decisions and maximise the return from its sports content.
Freddie Longe, Founder and CEO of Sport AitchQ, said:
“Super has built an impressive reputation as one of the world’s most ambitious and innovative entertainment companies, and this partnership reflects exactly the kind of ambition we want to support.
“ContentQ gives Super’s teams a clear view of the content experience their customers are having right now, helping them respond sooner and reduce the risk of issues escalating. That’s the shift we’re focused on: helping operators put the customer at the centre of every content decision.”
Luke Saunders, Director of Sports Partnerships at Super Technologies, added:
“We evaluate each partnership through a customer-centric lens, with a clear focus on delivering the most engaging entertainment offering in each of our markets. Working with Sport AitchQ strengthens our ability to respond quickly, keep optimising and maintain the quality and depth of experience our customers expect.”
Founded in Romania in 2008, Super Technologies has grown into a leading global entertainment company, operating a multi-brand, multichannel model across selected markets. The Group ranked ninth in EGR's 2025 Power 50, entering the industry ranking's top ten for the first time. Its flagship commercial brand, Superbet, is a market leader across Central and Eastern Europe and holds a podium position in Brazil. The company’s portfolio also includes Napoleon Games, acquired in 2021 and operating in Belgium and Romania, and Maxbet Online, acquired in 2026 and operating in Romania.
