Playtech Partners with MSC Cruises to Launch Onboard Sports Betting Trial
The collaboration will begin with a trial later this year, offering sports betting across eight MSC ships operating in various international waters, covering a total of 284 scheduled cruises.
Playtech has announced a new partnership with MSC Cruises to introduce retail sports betting experiences to cruise ship guests, marking a significant expansion into the maritime leisure industry.
The collaboration will begin with a trial later this year, offering sports betting across eight MSC ships operating in various international waters, covering a total of 284 scheduled cruises. If the pilot proves successful, the partnership will be extended to include Playtech’s sports betting offering across MSC Cruises’ full fleet of 24 vessels.
“We're very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech,” said Mara Friso, Head of Casino at MSC Cruises.
“Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”
Yori Arami, VP of Sports Commercial at Playtech, added:
“Our long-standing Playtech Neon customer MSC Cruises is the perfect partner for Playtech Sports, extending our sports betting experience to its guests worldwide. This is another great opportunity for us to further expand Playtech’s global footprint in the cruise leisure industry.”
