OddsMatrix Teams Up with nVenue to Expand Micro-Betting Reach
As part of the agreement, OddsMatrix will integrate nVenue’s cutting-edge micro-markets products, granting its customers access to the most popular sports in the US, including American football, basketball, baseball, ice hockey, and motorsport.
OddsMatrix, the tier-1 sportsbook platform and odds feeds service from EveryMatrix, has secured a strategic partnership with US micro-markets provider nVenue in a mutually beneficial collaboration.
As part of the agreement, OddsMatrix will integrate nVenue’s cutting-edge micro-markets products, granting its customers access to the most popular sports in the US, including American football, basketball, baseball, ice hockey, and motorsport.
In return, nVenue will incorporate OddsMatrix’s Fast Markets into its data aggregation platform, focusing on soccer, and distribute them to its extensive customer base, which includes major operator brands and suppliers both in the US and internationally.
OddsMatrix launched Fast Markets ahead of the 2023-24 soccer season, allowing operators to offer real-time, instant betting options on various in-game moments. These markets provide sportsbooks with a diverse range of time-driven betting opportunities, enhancing revenue streams across top-tier football leagues.
Micro-betting, a high-frequency, low-stakes betting format, is gaining momentum in the regulated US sports betting market. It is seen as a key driver of in-play wagering across multiple sports, helping operators stand out while appealing to a new generation of bettors who favour instant entertainment. This trend is increasing player engagement and casual betting activity.
Tor Skeie, CEO of OddsMatrix, commented:
"Micro betting is one of the fastest-growing betting formats in North America, so we’re delighted to provide our customers with access to one of the most innovative products available via nVenue.
"Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions, and we’re looking forward to seeing the results."
Kelly Pracht, CEO and co-founder of nVenue, added:
"Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology.
"EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world."
