Betfred Named Official Partner of BOXXER
As the exclusive provider of boxing content to Sky Sports, Boxxer’s partnership with Betfred marks an exciting collaboration that will enhance the experience of boxing fans across the UK and beyond.
Boxxer, the fast-growing boxing promotional company founded by Ben Shalom in 2018, has announced a new partnership with Betfred, one of the UK’s leading bookmakers. As the exclusive provider of boxing content to Sky Sports, Boxxer’s partnership with Betfred marks an exciting collaboration that will enhance the experience of boxing fans across the UK and beyond.
Boxxer’s diverse roster of fighters includes well-known names like Chris Eubank Jr, Joshua Buatsi, and Natasha Jonas. The promotion's events are broadcast live on Sky Sports in the UK and Ireland and are gaining traction across more than 150 international territories.
As part of the partnership, Betfred branding will be prominently integrated into Boxxer’s events, with visible placement across the ring, ropes, and broadcast elements. Additionally, the collaboration will introduce the "Betfred Fight of the Night" feature and see Betfred involved in pre-promotional activities and digital content creation, bringing fans closer to the action.
The partnership will make its debut at Boxxer’s upcoming event on 19 October at the Copper Box Arena in London. The event will be headlined by rising star Adam Azim, who will face former world title challenger Ohara Davies.
Commenting on the new partnership, Boxxer CEO Ben Shalom said:
“We’re delighted to welcome Betfred as Boxxer's new partner. A respected, household name and born out of Greater Manchester like Boxxer, the synergies between the two brands are clear to see. We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”
Betfred’s founder, Fred Done, also expressed his enthusiasm:
“We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with Boxxer, and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing.”
This partnership promises to bring new excitement to Boxxer events and enhance Betfred’s presence in the world of professional boxing.
