Virgin Bet Extends Sponsorship with The Jockey Club
This collaboration aims to bolster Virgin Bet’s presence in the UK racing scene, with races broadcast on ITV and Racing TV.
Virgin Bet has renewed its sponsorship agreement with The Jockey Club, continuing as title sponsor for a series of races at UK racecourses. The partnership covers six race days, starting with the Virgin Bet Sun Chariot Day at Newmarket on 5 October and concluding with three major race days at Kempton Park in the new year, including one the day after the Cheltenham Festival.
This collaboration aims to bolster Virgin Bet’s presence in the UK racing scene, with races broadcast on ITV and Racing TV. Virgin Bet’s Personal Safety Partner, WalkSafe, will also be integrated into each race day. Founded in 2020, WalkSafe offers a free app designed to enhance user safety through route planning and other features.
Dominic Vye, Marketing Director at Virgin Bet, commented:
“As a brand deeply rooted in British horse racing, we are thrilled to extend our partnership with The Jockey Club. This collaboration allows us to support jockeys, trainers, and horses while celebrating the sport's traditions and delivering memorable experiences for racing fans.”
Daniel Glavin, Bookmaker Partnerships Manager at The Jockey Club, added:
“We’re delighted to see Virgin Bet’s Personal Safety Partner WalkSafe integrated into their sponsorship. The safety and experience of our spectators are priorities, and Virgin Bet’s ‘A Good Bet’ initiative helps create a more inclusive environment for all.”
