BoyleSports Secures Five-Year Sponsorship Deal with Limerick Racecourse for Munster National

BoyleSports has signed a new five-year sponsorship agreement with Limerick Racecourse, becoming the title sponsor of the prestigious Munster National until 2028. The partnership covers the popular two-day October racing festival, which includes the €100,000 ($110,440) Munster National race.

Since its inception in 2001, the Munster National has drawn top-tier staying chasers, with past winners like the renowned Tiger Roll. As part of this new sponsorship, JP and Noreen McManus, along with their family, have launched a charity sweepstake initiative tied to the BoyleSports Munster National.

This initiative is designed to support local charities in the Mid-West region, with interested organizations able to enter through the Limerick Racecourse website or via email. The charity linked to the winning horse will receive a €20,000 donation, with second and third places earning €3,000 and €2,000, respectively. All other participating charities will receive €1,000 each.

Sharon McHugh, Head of PR & Sponsorship at BoyleSports, expressed enthusiasm about the partnership, saying:

"We are delighted to partner with Limerick Racecourse and continue our commitment to supporting Irish racing. The Munster National is a tried and tested route for horses to the BoyleSports Irish Grand National in April, so it holds a significant place in the Irish racing calendar.

"We are also thrilled that JP and Noreen McManus have committed to hosting such a wonderful initiative for local charities and continue their significant support of Irish racing. This sweepstake will see a number of charities in the Mid-West benefit and will also raise the profile of the BoyleSports Munster National."

Limerick Racecourse CEO Michael Lynch also commented on the deal, stating:

"As sponsor of the Irish Grand National and many Irish race meetings, BoyleSports is a huge supporter of Irish racing, so we’re extremely happy to be partnering with a brand that is committed to championing Irish racing and helping us build on the success that Limerick Races has enjoyed to date. We are planning many other elements and entertainment to ensure each day of the weekend is a proper day out for attendees."