Chelsea FC Announces Betway as Official European Betting Partner
As part of this deal, Betway's logo will be prominently displayed on the LED advertising boards around Stamford Bridge during all domestic matches.
Chelsea Football Club has unveiled a new partnership with Betway, a brand owned by Super Group, which will now serve as the Premier League team's Official European Betting Partner.
As part of this deal, Betway's logo will be prominently displayed on the LED advertising boards around Stamford Bridge during all domestic matches. Additionally, Betway will collaborate with the Blues to develop engaging content and exclusive fan experiences, such as opportunities to meet players and even play on the pitch.
The partnership will also focus on responsible gambling, with Betway working closely with Chelsea to implement training and initiatives aimed at promoting safer gambling practices.
This deal marks Betway’s seventh partnership with a Premier League club, following similar agreements with Arsenal, AFC Bournemouth, Brighton & Hove Albion, Nottingham Forest, Manchester City, and West Ham United. Outside of the Premier League, Betway also partners with Atletico Madrid and recently signed a deal with Bologna.
Casper Stylsvig, Chief Revenue Officer at Chelsea, expressed excitement about the collaboration, stating:
“We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea. This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
Super Group CEO Neal Menashe also celebrated the partnership, saying:
“We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”
