Cardiff City Football Club Secures New Back-of-Shirt Sponsorship with QuinnBet

Cardiff City FC has announced a new back-of-shirt sponsorship deal with QuinnBet, an online sports betting and casino operator. This agreement, which spans two years, will feature the QuinnBet logo on the back of the Cardiff City first team's shirts for the upcoming season.

A significant aspect of this partnership will be promoting safer gambling awareness in sports, aligning with both the club's and QuinnBet's values. QuinnBet has also been active in securing similar sponsorships within football, partnering with Northampton Town FC in September and extending its deal with Hibernian FC last July.

Huw Warren, Cardiff City FC’s Head of Commercial, expressed his enthusiasm, stating:

“I am very pleased to welcome QuinnBet into the Cardiff City family as our latest partner. Commitment to safer online gambling is one of their fundamental values, and I hope that this partnership is an extremely prosperous one for both parties.”

QuinnBet's Head of Commercial and Sponsorship, Niall McPartland, shared his thoughts on the collaboration:

“Cardiff City FC is a club with a rich history and strong tradition of success, including 17 seasons in the top tier of English football, and is the only team from outside England to have won the FA Cup. It is therefore a huge privilege for us to commence this two-year partnership with the club. We intend to utilise the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Cardiff City FC is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”