Sky Bet Phase Out BOG Offers
Last week, account users were advised that access to best odds guaranteed conditions will be restricted to active Sky Bet Club loyalty scheme members
Sky Bet's best odds guaranteed initiative will now only be accessible to users who have bet £30 in the previous week, as the bookmaker became the latest industry leader to limit or discontinue the popular promotion.
Sky Bet will no longer pay a 10% bonus to winning predictions and a 15% bonus to successful tricasts, after the removal of best odds guaranteed in races with additional each-way places.
Last week, account users were advised that access to best odds guaranteed conditions will be restricted to active Sky Bet Club loyalty scheme members, who must put down £30 within the previous week's qualifying period, beginning January 15.
At a time when bookmakers claim rising media rights costs have made racing less profitable, Sky Bet's Flutter sister brand Betfair Sportsbook discontinued their best odds guaranteed concession in October, while William Hill removed the concession for some account holders last month, citing a desire to provide "a more personalised service."
Michael Shinners, Sky Bet head of sports PR, said:
"Best Odds Guaranteed is an offer that many bookmakers have modified or even pulled altogether over the past 18 months.
"At Sky Bet we have taken the decision to move the offer into Sky Bet Club – the industry’s leading loyalty scheme – so we can continue to run best odds guaranteed for the vast majority of our horseracing customers."
When asked if the decision may lead to bettors spending more than they would normally in order to access the offer, Shinners said:
"Sky Bet remains a key supporter of racing. We continue to offer more extra places than any other operator and are looking forward to delivering the fourth edition of the successful Sky Bet Sunday Series in 2024."
