Caesars Sportsbook And Sportradar Expand Partnership

Today, Sportradar announced the expansion of its long-standing collaboration with Caesars Sportsbook, the online sportsbook operated by Caesars Entertainment, Inc. This makes Sportradar the official source of betting information for the NBA, MLB, and NHL.

In accordance with the increased collaboration, Sportradar will now grant Caesars Sportsbook access to specific NBA optical tracking data, which is currently provided only by Sportradar due to its partnership with the NBA. As a result, Caesars can develop new props and facilitate the expansion of parlays inside the same game, enhancing their already abundant in-play betting possibilities. 

Additionally, Caesars will continue to receive the most complete set of betting entertainment tools and products available, including pre-match information, multimedia solutions, live game trackers, and live data.

"As in-play betting gains prominence in the US, the fast, accurate and reliable data that Sportradar gathers will play a key role in contributing to Caesars' efforts to maximize revenue opportunities," remarked Ed Blonk, Sportradar's chief commercial officer.

"We look forward to working closely with Caesars to help them deliver engaging customer experiences as we monetize our partnerships with the league," added Blonk.

Chief Operating Officer and Head of Sports at Caesars Digital, Kenneth Fuchs, said, 

"We are always looking for ways to deliver a best-in-class experience to our customers. Our partnership with Sportradar will provide us with new and valuable data to further expand our unique offerings. ."

Sportradar

An industry leader in sports technology, Sportradar connects sports, media, and betting. The group's know-how and technologies are used by more than 1,700 sports federations, media outlets, betting operators, and consumer platforms in 120 countries to grow their businesses.