Ladbrokes And Wasserman Collaborate On A Boxing Agreement For Channel 5
A new collaboration between Ladbrokes and Wasserman Boxing will allow it to broadcast free-to-air contests on Channel 5.
Through 2023, there will be a minimum of six fights, with the first one taking place on March 24, at the University of Bolton Stadium, between Argentine boxer Braian Nahuel Suarez and Manchester-born boxer Lyndon Arthur for the IBO World Light Heavyweight Championship.
Following that contest, on March 31, Harlem Eubank—the son of former WBO middleweight champion Chris Eubank—will face Mexican Christian Uruzquieta.
Kalle Sauerland, Head of World Boxing for Wasserman, commented on the new agreement: “Ladbrokes is one of the world’s leading entertainment brands, and we’re delighted to be working with them to bring first-class, free-to-air boxing to the British public.
“We have an action-packed schedule planned for 2023 that is going to see huge fights, big names and upcoming stars all feature, live and free on Channel 5.”
Kelly Rose, the head of brand marketing at Ladbrokes, continued: "We're thrilled to partner with Wasserman Boxing bringing entertaining, top-drawer free-to-air fights on Channel 5 in 2023. It's going to be an incredibly exciting year ahead, and we can't wait for the knockout action to get underway."
Under a recent partnership, Ladbrokes and Powerleague will grant free access to Powerleague fields to football players in the UK and Ireland.
To the agreement, Rose said: “We can’t wait to kick off this partnership with Powerleague. It will help Ladbrokes build a presence at the heart of football culture and entertainment, and really underlines our 'We Play Together' proposition.”
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