FanDuel and DraftKings Expand NBA Partnerships

US betting operators, FanDuel and DraftKings, have both expanded their partnership agreements with the National Basketball Association (NBA).

According to the organisation, both businesses will now become the league’s official betting partners.

This is a multi-year partnership that will provide both igaming brands with prime exposure as well as rights NBA assets.

FanDuel president and CEO Amy Howe said: 

“FanDuel’s partnership with the NBA has been a cornerstone of our success for many years, and together we have revolutionized what is possible in a partnership between a professional sports league and a sports gaming operator.

“As we move into the next phase of our relationship to include the NBPA, we are excited to once again reimagine how we engage basketball fans.”

“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, chief business officer at DraftKings.

“All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet Stream integration.”

This is just one of many high-profile deals formed between these igaming businesses and the sporting world. FanDuel has announced a deal with the National Basketball Player’s Association (NBPA). DraftKings has also

announced that it will become the exclusive presenting sponsor of NBABet Stream. 

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