Ariel Helwani Named as BetMGM Brand Ambassador

Renowned sports journalist, Ariel Helwani, has been confirmed as a new brand ambassador for online sports betting operator, BetMGM. The new agreement will see Helwani feature in future BetMGM advertising, social media content and fan events whilst he will include BetMGM in his own promotional content.

Ariel Helwani is a big name in mixed martial arts (MMA) and was named MMA Journalist of the Year at the World MMA Awards for ten consecutive years between 2010 and 2019. Having recently ended a three-year stint working with ESPN, Ariel Helwain currently hosts The MMA Hour for Vox Media and The Ringer MMA Show podcast. 

Speaking about his new appointment, Ariel Helwani, said: 

“Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world.”

Matt Prevost, chief revenue officer at BetMGM, added: 

“Ariel has played a prominent role over the years in growing MMA to the masses. His extensive knowledge and signature reporting style makes him a tremendous addition to the BetMGM team.”