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Paul Mallon Leaves Paddy Power for Lucky Generals

Whilst at Paddy Power, Mallon has been involved in some of the most iconic and innovative Paddy Power campaigns. These include Eric Cantona’s “Brexit Bunker” and the “Fan Denial” social series.

Paul Mallon Leaves Paddy Power for Lucky Generals
Paul Mallon Leaves Paddy Power for Lucky Generals

Paul Mallon, a key cog in the Paddy Power wheel, has announced that he will be leaving his post as ‘Head of Mischief’ for the Irish bookmaker. Instead, the seasoned professional will join Lucky Generals as its special ops lead. This is a new post created solely for Mallon. Duties will include a blend of PR, social, content and guerrilla marketing responsibilities. 

Whilst at Paddy Power, Mallon has been involved in some of the most iconic and innovative Paddy Power campaigns. These include Eric Cantona’s “Brexit Bunker” and the “Fan Denial” social series.

Posting the news via LinkedIn, Mallon’s message read: 

“After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

Mallon will now take direction from Lucky Generals’ Founder, Andy Nairn.

He commented: 

“Clients are increasingly asking for non-traditional ideas that will make a genuine impact in popular culture — and that’s always been a sweet spot of ours. But now, we want to take things up a notch by hiring a real specialist.

“Having worked with Paul we know he’s the best in the business and are looking forward to letting him loose on our own clients.”

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