Betting.Bet Strike Deal with Walsall FC

Walsall FC has appointed online betting business, betting.bet, as its principal partner for the 2021-2022 season, aligning itself with the innovative sports betting platform for what is expected to be an exciting campaign for the League Two club. 

As part of the sponsorship deal, betting.bet will be the Saddlers' Official Betting Partners, enjoying a strong presence at the Banks’s Stadium, on the club's website and through several other promotional channels. The betting sites comparison platform will also be granted permission to use the club's logos and marketing collateral, celebrating this partnership via its own marketing activities. 

Leon Hughes, CEO of betting.bet, says: 

"We are incredibly excited to announce betting.bet as the Official Betting Partners of Walsall FC. 

This deal not only allows us to support the club over the course of the coming season but build on our existing high-profile sponsorship portfolio. We look forward to working closely with the team at Walsall FC to create engaging content for the club and its loyal fans."

Steven Gummer, Director of betting.bet, is also keen to have signed this exclusive deal, believing the two organisations to boast the same values and ethos.

"As betting partners, we hold a responsibility to Walsall FC fans and to the wider football community to not only inform and promote great betting deals but educate on the subject of responsible gambling.  We know this is something that the club is also eager to do, positioning itself as a responsible club that cares about its fans' wellbeing". 

Alex Smith, Head of Commercial & Retail at Walsall Football Club, comments: 

"Walsall FC is delighted to welcome betting.bet as a commercial partner as we welcome supporters back to the Banks’s Stadium for the 2021-22 season.  The club takes its responsibility toward betting seriously and is pleased to be able to help them make good decisions with where they bet using the betting.bet platform."

Charlie Bannister of Sporting Group International is equally as thrilled to see this partnership officially formed, having brokered the deal on behalf of betting.bet. Commenting on the partnership, he said:

"We are delighted to broker this partnership between betting.bet and Walsall FC for the upcoming season. The branding on show will have added impact with the recent announcement of fans being allowed back in stadiums, which is welcome news for us all. We are excited to see this partnership come to life over the season."