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Coral Launch Euro 2020 Campaign

The campaign will feature matchday rewards as well as a 30-second TV advert.

Coral Launch Euro 2020 Campaign
Coral Launch Euro 2020 Campaign

Coral, the Entain-owned sports betting operator, has today launched its 2020 European Championship marketing campaign. The campaign will feature matchday rewards as well as a 30-second TV advert.

According to the betting brand, the television advert will run throughout the entirety of the iconic tournamant. The advert has been produced by acclaimed agency Bartle Bogle Hegarty. This will complement the brand’s exclusive Euros podcast created alongside Joe Media.

As part of the campaign, Coral has brought together 24 football pundits including Alan Shearer, Ally McCoist and Dean Saunders.

The industry experts will be made up of journalists and pundits from every nation featured in the tournament, which Coral says will give “customers the inside track on every team."

Chris Brocklehurst, Head of Brand Marketing at Coral, said: 

“We know passionate football fans will have an interest in every game during the European Championships, not just the home nation matches or the big fixtures. For customers who’ll be betting every day, Matchday Rewards is a campaign that rewards loyalty throughout the tournament”.

Nick Gill, BBH Creative Director, added: 

“The Coral bettor is the guy that runs home to watch Austria v North Macedonia. He loves international football. Whether it's a goalless draw or a match of the underdogs, he won't miss a game this summer. To him, every match day matters."

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