Bet365 Rebrands Affiliate Program

Bet365 has announced that it has rebranded its affiliate programme. The program, which is now known as Bet365 Partners, is said to reject the brand’s commitment to creating key affiliate a partners.

This new and improved program, which will replace ‘Bet365 Affiliates’ boasts various new features aimed at supporting affiliate partners. It’s available in 20 languages and have five unique products to promote: sports, casino, poker, games and bingo. 

A spokesperson for bet365 said:

“Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the company’s continued commitment to this global digital marketing channel. 

“With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth. 

“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support. 

“This is a key focus for the business and our Partners, and will help to place bet365 in an even stronger position.”

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