Sportsbook

Betway and NHL Secure Deal

The deal will see Betway become an official sports betting partner of the NHL, being aligned with the organisation for many years to come.

Betway and NHL Secure Deal
Betway and NHL Secure Deal

Betting operator, Betway, has secured its first US-angled deal, having signed an exclusive multi-year agreement with the National Hockey League (NHL).

The deal will see Betway become an official sports betting partner of the NHL, being aligned with the organisation for many years to come.

As part of the agreement, Betway will receive a corner in-ice brand position at NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series and NHL All-Star Weekend.

“This deal strengthens our strategy to expand our global customer base by partnering with the biggest leagues in the most popular sports around the world,” Super Group chief executive Neal Menashe said.

“Tens of millions of viewers will see the Betway logo on the ice for these prestigious games as we make ourselves known to a new audience in the US and beyond.”

NHL chief business officer and senior executive vice president, Keith Wachtel, added: 

“With the sports betting category continuing to evolve at a rapid pace, we’re thrilled to launch our new partnership with Betway at this very exciting time of our season.

“Betway has a very aggressive growth strategy and are an ideal partner to engage with our avid fan base.”

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