Bally Acquires Monkey Knife Fight
The acquisition makes Bally's only the third sports betting company in the U.S. to have a fantasy sports segment, and advances the Company's long-term growth and diversification strategy
Bally's Corporation; a leading U.S. omnichannel provider of land-based gaming and interactive entertainment, today announced that it has completed the previously announced acquisition of Monkey Knife Fight, the award-winning, fastest-growing igaming platform and third-largest daily fantasy sports ("DFS") operator in North America. The acquisition makes Bally's only the third sports betting company in the U.S. to have a fantasy sports segment, and advances the Company's long-term growth and diversification strategy to become the first truly vertically integrated sports betting and iGaming company in the U.S. with a B2B2C business model.
George Papanier, President and Chief Executive Officer of Bally's Corporation, said:
"We are pleased to have closed on our acquisition of Monkey Knife Fight, and are now focused on integrating this unique asset into our Bally's Interactive division. Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our Company as we continue our long-term diversification strategy. We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define the Bally's portfolio."
Monkey Knife Fight's distinctive, user-friendly platform has approximately 200,000 registered users and 90,000 depositing players, which will contribute to Bally's growing player database and provide the Company with a significant advantage in launching its own B2C sports betting operations. In addition, the acquisition allows Bally's to combine MKF's expansive geographic presence, which spans 37 states, the District of Columbia, and Canada, with Sinclair's significant media footprint, including its portfolio of 19 regional sports networks, to engage sports fans across the U.S with unique DFS offerings.
Powered by Froala Editor
iGaming News • United States • North America